Look around and leverage!!! : It is not necessary to create something ‘new’ when you can ‘leverage’ what we have already. The key is to connect (or visualize) the business need with existing innovations. Steve Jobs once saw a crude demo of worlds first GUI at Xerox PARC Labs and he was able to ‘visualize’ the potential and was the driver for Apple’s famous UI …Which in turn gave ‘inspiration’ to Windows.
Every quarter Apple sells 10 million iPods whereas Sony, Microsoft Zune, Creative etc. languish – interestingly there were many MP3 players in the market before iPod but they never caught fire like iPod.
Sometimes ‘novel’ innovations can be detrimental! In fact the study of Brian Uzzi, professor at the Kellogg proves that truly novel products have a very high failure rate. It is not just products - the same applies to business model innovation also. Overture invented the ‘paid search’ business model innovation but it was Google who made Billions by executing better. Net net ---- Look around and leverage!!!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment